Made by Nacho, Chef Bobby Flay’s cat food line, produces premium cat food that meets a chef’s exacting standards. In 2024 their line expanded to include lickable mousse treats and elevated flaked fish canned food. The Chef’s Treat lickable mousse packaging needed to reflect the line’s playful, illustrative approach while also standing out in a growing cat treat category. But the Chef’s Selects flaked fish line needed to go a step further, elevating itself above the brand’s current canned offerings with a cleaner layout and new jewel tone color pallet. Both have been massive success, with the aesthetics celebrated by Chef Flay and the delights inside devoured by cats all around.
Packaging
Visual Identity
Illustration
Package Renders
Made by Nacho, Chef Bobby Flay’s cat food line, produces premium cat food that meets a chef’s exacting standards. In 2024 their line expanded to include lickable mousse treats and elevated flaked fish canned food. The Chef’s Treat lickable mousse packaging needed to reflect the line’s playful, illustrative approach while also standing out in a growing cat treat category. But the Chef’s Selects flaked fish line needed to go a step further, elevating itself above the brand’s current canned offerings with a cleaner layout and new jewel tone color pallet. Both have been massive success, with the aesthetics celebrated by Chef Flay and the delights inside devoured by cats all around.
Packaging
Visual Identity
Illustration
Package Renders
