Made by Nacho, Chef Bobby Flay’s cat food line, produces premium cat food that meets a chef’s exacting standards. When approached by Chewy to build an Enhanced Brand Store they decided to accompany that with a fully revamped suite of product detail pages for all skus. A new template was designed with a focus on consistent brand identity and clear communication. Made by Nacho’s playful illustrative look and bold color palette, where hues are assigned to a product based on the animal protein in it, were utilized to communicate the brand’s playful and premium image. All 71 skus were remade for the new look for a total of over 800 slides that were implemented on Chewy, the brand’s own web store, Amazon, and all other online sales channels.
Web Store PDP Slides
Made by Nacho, Chef Bobby Flay’s cat food line, produces premium cat food that meets a chef’s exacting standards. When approached by Chewy to build an Enhanced Brand Store they decided to accompany that with a fully revamped suite of product detail pages for all skus. A new template was designed with a focus on consistent brand identity and clear communication. Made by Nacho’s playful illustrative look and bold color palette, where hues are assigned to a product based on the animal protein in it, were utilized to communicate the brand’s playful and premium image. All 71 skus were remade for the new look for a total of over 800 slides that were implemented on Chewy, the brand’s own web store, Amazon, and all other online sales channels.
Web Store PDP Slides
